Audi Showroom Opening Toronto Downtown

Shawn Hewson and Ruth Promislow Rock the Audi Runway

WOMAN.ca joined in the festivities as Audi Downtown Toronto unveiled its latest masterpiece - a visionary showroom that exhibits the automotive architecture and extraordinary visual language of Audi's talented design specialists and engineering teams. The highlight of the night? Seeing the R8 in all its glory in an esteemed showroom in our own hometown. Yes, this was just the inaugural soiree of the showroom, but I couldn't help projecting into the promising party future of this spectacular space. Imagine a dashing Robert Downey Jr. in character as Tony Stark in IRON MAN popping out of the R8 at the sequel's opening premiere party at TIFF 09. Fingers crossed!

Sylvester Chuang, Chairman and Founder of the ever-expanding Dealer Group was joined by Peter Schwarzenbauer, Audi Global Board Member, who flew in to officially open the new flagship facility.

The commitment of Audi Downtown Toronto demonstrates that they are just as convinced of the strength of our brand and our products as we are," Schwarzenbauer said. Its visionary architecture, with a multifunctional space of this new Audi showpiece brings the sophisticated architecture examples of Audi corporate architecture already located in global cities such as Munich, Geneva and Sydney. "For us, it is about bringing the brand to our customers, with trendsetting dealerships that put people into the focus," Schwarzenbauer added. "We will communicate even more clearly what makes Audi the most progressive premium car brand in the world."

Audi Downtown Toronto offers a sprawling 96,000 sq ft, with two showrooms to showcase over 40 new & pre-owned vehicles inside. The Audi shop is one of the largest workshops of Audi in the country with 18 bays on one level with room to expand will take care of your entire vehicle serving needs. The Audi Quattro Cafe, will give an integrated lifestyle brand experience to its visitors where they can enjoy an espresso, read or watch the news, and log on to a Wi-Fi network. To enhance the ownership experience, Audi Downtown Toronto is building on the outstanding services they offer, such as shuttles, courtesy cars, online appointment booking & reminders, and increased personnel to look after all the customers' needs.

As part of the official unveiling, design, architecture, and fashion took centre stage as Audi Toronto and Bustle Clothing, a leading Canadian sportswear label, collaborated to present a fashion show that hit all the right notes, an unparalleled brand experience. As Bustle's own high standards for their work fit in perfectly with the Audi brand values, designer Shawn Hewson (Designer Judge on Project Runway Canada) was approached to design the highly anticipated limited edition Audi Downtown Collection auctioned off with proceeds going to Sick Kids Hospital. The look of both brands stands for sporty and timeless elegance, clear and progressive styling, devotion to detail and the perfect processing of high-quality materials.

We loved seeing Shawn Hewson and Ruth Promislow, the homegrown Canadian fashion darlings behind Bustle, take their entourage to a whole new level. The power couple held court in magnificent fashion with a dozen models dressed in Bustle for Audi.

The dealership is conveniently located right off the DVP at 328 Bayview Avenue (with access from Bayview and River Street). The spacious new facility has a six-car drive-thru with extra work bays to ensure same-day appointments and rapid turnaround. The commitment to service is followed from experiencing the Quattro Café to an increased service loan fleet. For more details, visit audidowntowntoronto.ca.

Additional information on all Audi models and Audi's history can be found at www.audi.ca

By Si SI Penaloza, Editorial Director WOMAN.ca

Si Si Penaloza
		About the author:
		Si Si has cultivated strong ties with editors, producers and publishers at all major Canadian media outlets. She is a seasoned print, radio and broadcast specialist. Graduating Magna Cum Laude from Bowdoin College in Maine, Si Si moved to Manhattan to study Film at New York University. Her strengths lie in contextualizing relevant content for a broad audience. She's driven to stay competitive and at the top of the market - commissioning exclusive features and launching bold initiatives.
	Read More >>