I See, Then I Sniff, Then A Sale

Typically, television commercials (with exception to maybe those aired during the Super Bowl) fail to inspire me to spend.

There is something about perfume and cologne advertisements, however, that seems to always win me over. Based on the advertisements alone, there are currently at least three perfumes that I want to own based solely on advertising alone.

Chanelalways has brilliant advertising for their perfume. Their commercials stand far ahead of any other I`ve seen. They each tell a glamorous and romantic story. The actresses used as the spokesperson are always incredibly beautiful and talented. I enjoy watching them over and over again, and am always intrigued by their product.

J`adore the advertisements for J`adore by Dior. In my opinion, you can`t find a more beautiful spokesperson than Charlize Theron. The commercial is smart and seductive as Theron struts down the hallway dismissing all of the luxury items she has, telling the viewer to “feel what’s real, that’s it. J’adore by Dior.”

I love it every time I see it. However, Dior has also proven to be enchanting without Theron through their Cherie commercial from Miss Dior. This one has more of a bubble gum allure to it, with the plush pinks and pop French song playing in the background.

The final advertisement that has me wanting more is the Paco Rabanne 1 Million. This is for cologne, but I think it is just amazing. What is even more amazing is that it has this snappy commercial without a celebrity spokesperson used to further glamorize it. Unfortunately the female version of this commercial is not as strong.

Which commercials have sparked your interest of late?

Photo source. 

Vanessa Matyas
		About the author:
		After finishing her Masters in Communications and New Media from McMaster University this August, Vanessa Matyas jumped on a plane to California in search of some adventure.  The self proclaimed pop culture junkie was in heaven, enjoying all the sights, sounds and weather of Los Angeles. After returning to Toronto she decided to put her passion for all things entertainment to good use, which led her here to WOMAN.CA.
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