Thu, May 17 2012

Viva Glam campaign recruits new stars for 2011-2012

E-mail comment on this item

altSuccessful makeup company MAC made a splash last year when it recruited two celebrities to promote a new line of lipstick dedicated to raising awareness for HIV and AIDS. Pop star Lady Gaga and 80s glam girl Cyndi Lauper joined forces to head the line, titled MAC Viva Glam. Together, the musicians released their own lipsticks and dedicated proceeds to HIV and AIDS research.

Now, MAC has its next two stars to help promote a new collection of products in 2011-12: Nicki Minaj and Ricky Martin. The singers recently joined forces and created an ad campaign for the new line in Miami, according to The Sun-Sentinel.

Minaj and Martin follow a long list of celebrities who have helped the cause throughout MAC Viva Glam's history - in fact, Fergie, Mary J. Blige, Christina Aguilera and RuPaul have all been Viva Glam ambassadors. To date, the project has raised approximately $224 million for HIV and AIDS research.

The latest products to be released by the MAC Viva Glam line by Lady Gaga and Cyndi Lauper were lipgloss versions of the original lipsticks, commonly referred to as "lip glass." The hues include a soft pink and a neutral beige.



Add this page to your favorite social bookmarking websites
Digg! Reddit! Del.icio.us! Mixx! Google! Live! Facebook! Tweet this! StumbleUpon! MySpace! Add to kirtsy

Comments (0)

Subscribe to this comment's feed

Write comment

smaller | bigger

busy