Wed, Feb 8 2012

Revlon Secret Survey: Is Rihanna Still Cover Girl Material?

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Cosmetics Competitor Revlon Asks The Questions We All Want Answers To

Revlon is reportedly doing a secret survey to try to find out how women are responding to ads starring Rihanna by its competitor Cover Girl.

The assumption is that women are disenchanted with the singer after her decision to reunite with Chris Brown and might not want to buy the products she uses, ahem, to make her easy, breezy and beautiful.

According to TMZ, an online survey commissioned by Revlon shows a Cover Girl commercial for mascara that features the 'Umbrella' singer and asks participants a number of questions, including if they know who the person in the ad is and if they are aware of news surrounding the person, without naming Rihanna.

The questions continue -- do they have an opinion of the person and do they feel the person is "an appropriate spokesperson" for Cover Girl.

Rihanna Poll
How Has Rihanna's Recent Relationship Troubles Effected Her Image?


Translation: Do women see Rihanna's beauty or do they just wonder which foundation she used to cover-up her bruises?

Undoubtedly, Cover Girl is asking themselves many of these same questions, particularly in light of the results of a troubling survey reported by The Boston Herald.

The newspaper reports that almost a half of the kids who participated think she's responsible for the attack. 200 Boston children were questioned, 51% said Brown was responsible, 46% said Rihanna was and 52% said they were both to blame.

"Somehow young people have gotten the message that this is just part of a relationship," anti-violence advocate Deborah Collins-Gousby tells the newspaper.
Competitor research is common but what exactly will Revlon do with the survey results? "Hey, NOT into domestic violence? Try our 14-hour lipstick!"
Weigh in: What do you think when you see Rihanna's ads: Barbados beauty or bruised and battered? Should she stay or should she go as Cover Girl's product pimp? Will you buy or boycott if they keep her as their spokeswoman?

By Paige Muller


Paige Muller, Gossip & Hollywood Hijinx
About the author:

Paige Muller is a gossip gal with an appreciation – some would say obsession – for Hollywood hijinx, celebrity style and the latest fashion trends.  From who hooked up, who's knocked up and "WTF are they wearing?", Paige offers all the dish, with a side of snark. When not pondering Jennifer Aniston's perplexing post-breakup PR strategy, Paige is a published writer and communications professional who has worked with brands like Dove, L'Oreal, More magazine, Gap and WE: Woman's Entertainment.

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