Iman has modeled for Botwana Diamonds in London; here's hoping Birks will sign a lanky Canadian lovely like Jessica Stam to their campaign. All Birks & Mayors diamonds must meet the highest standards of quality for colour, cut and clarity and these diamonds are no exception. The Botswana Diamonds are all top-quality round-cut to the Birks diamonds standards, offering maximum brilliance.

Consumers who purchase a diamond from Botswana can feel good about contributing to the prosperity of this democratized state while possessing a diamond that is uniquely linked to the beauty and romance of Botswana. These diamonds are entirely sorted, cut and polished in Botswana, thereby creating many jobs which leads to better health, housing and and an economically secure future for the citizens of Botswana.

Diamonds-especially 2, 3, 4, and 5 carat weights-that are cut to Birks Diamond standards and can be authenticated by DTC-Botswana to the final polished diamond, is unique in the industry. No other jeweler in North America can make this claim.

The Botswana Diamonds will be incorporated into existing Birks diamond collections. These diamonds will be used in solitaire engagement rings, earrings and pendants, all set in platinum or in 18kt white and yellow gold. Sizes will range from .30 to 5-carat plus. Botswana Diamonds will be identified in our cases with the DMB logo, therefore customers will know exactly which jewellery pieces feature these unique diamonds.

As of October 2008, Botswana Diamonds will be available in Canada initially at the Montreal, Phillips Square flagship store, the Toronto Bloor store and in Vancouver at the West Hastings Street downtown location. In the United States, they will be available in the Atlanta, Buckhead store, as well as at the Dadeland and Boca Raton locations in Florida.

As each diamond is individually registered, visitors to the Birks web site will be directed to contact our Customer Service line at 1-800-682 2622 for more information and pricing.

www.birks.com

Si Si Penaloza
		About the author:
		Si Si has cultivated strong ties with editors, producers and publishers at all major Canadian media outlets. She is a seasoned print, radio and broadcast specialist. Graduating Magna Cum Laude from Bowdoin College in Maine, Si Si moved to Manhattan to study Film at New York University. Her strengths lie in contextualizing relevant content for a broad audience. She's driven to stay competitive and at the top of the market - commissioning exclusive features and launching bold initiatives.
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