A New Book Suggests That Woman Have Played a Big Role in The Reshaping of Retail

There are no two ways around it. Women are extremely powerful. We can be convincing, we can be persuasive, and we can be downright stubborn when we need to be. Our growing presence has been the cause of many global changes over the past few decades.

Women have been the root of many improvements seen by today's society, and just one of those many improvements is the evolution of the retail experience. For example, have you ever wondered why the digital cameras at Future Shop are laid out on an attractive, curved, shiny surface rather than a harsh, pointed one?

Author Paco Underhill set out to detail all the ways in which women have positively influenced the world of retail in his international bestseller entitled Why We Buy: The Science of Shopping. He is the chief executive of a New York-based consulting firm and research centre called Envirosell. There, he considered all of the changes that North American consumers have noticed over the last few years. In his book, he has concluded that many of these revisions stem from the increasing influence of the female shopper.

In his book, Underhill states that women are the harshest critics, the first to pipe up when a meal is served cold, the most adamant about cleanliness, the most specific about safety, and the biggest sticklers when it comes to organization and aesthetic appeal.

In the book, which has been the cause of quite a stir, Mr. Underhill asserts that the woman's increased economic influence is redesigning the commercial blueprint, essentially changing societal expectations, and the way in which society chooses to spend their dime.

Go us!

Billie Misha
		About the author:
		Billie got her start in the media industry as a photographer. Snapping on red carpets and at film events, she quickly learned that if a picture speaks a thousand words, a blogger speaks a million. She has written for dozens of websites and online publications, and loves to scoop stories on the steamiest scandals, the biggest and best trends,and whatever else is making news RIGHT NOW!
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