With Centurion's Concierge Services, Your Itinerary is as Vivid as Your Imagination
The brand identity of American Express has long been that of the card that supports the creativity of the educated consumer. It is the ultimate brand for uncompromising cardholders who live life to the fullest. The "My Life, My Card" global campaign communicates the role the American Express brand plays in the lives of extraordinary people. The stunning talent line up includes Kate Winslet, Robert DeNiro, Ellen DeGeneres, Laird Hamilton and Venus Williams.
American Express has identified four new insights that define the individualist' mindset, including:
1. Lifestyle exclusivity is what matters The new luxury is a
lifestyle that is unique. Affluent Canadians want to be able to enjoy
what is important to them.
2. Excess is out The individualist' wants what is unknown and hard-to-get. Being different and authentic is more important than impressing others.
3. Time is like titanium The individualist' is in passionate pursuit of ways to leverage their resources to create more time to spend with family, friends and on themselves.
4. Freedom from complexity The individualist' expects personalized service by expert providers who understand their lifestyle and deliver on their expectations.
Si Si Penaloza, Editorial Director of WOMAN.ca recently attended an American Express round table where Sheila Mondragon, Head of Membership Travel Services at American Express, outlined some of the more interesting client requests that have come to her and Chief Concierge Mary Steadman in recent memory:
SNL tickets to show taping with Sarah Palin
A Centurion Member called to request a pair of tickets to Saturday
Night Live. SNL tickets are typically very hard to come by, but this
episode was featuring Sarah Palin, making them even scarcer. The member
called only a couple of days before the show taping, giving the
Concierge team a short time frame to fulfill the request.
Hong Kong special experience for the Chinese New Year
A Centurion Member was going to Hong Kong for Chinese New Year and
wanted to have dinner at a restaurant that was 30 floors high,
overlooking the harbour and the fireworks. He also wanted to have
dinner and drinks at one of the two most prestigious members-only clubs
in Hong Kong.
When A Dozen Roses Just Won't Do
Flowers might seem like a simple request, but not when the member wants to have the flowers given to his wife by the cast of Gone with the Wind
during a performance. On another occasion, a Centurion Member requested
to gave flowers delivered to a solitary cabin at the top of a mountain
in Austria no problem for the Centurion Concierge who had 10 white
lilies sent up on a cable car.
Nothing Says Love Like Livestock!
A Centurion Member called the Concierge from the UK to get a cow as a gift for his girlfriend living in Australia.
Elvis is IN the Building
The Centurion Concierge
organized a trip for a member and 22 of his friends to Graceland, home
of The King, including Elvis costumes for all!
 Si Si Penaloza | |
| About the author: | |
Si Si has cultivated strong
ties with editors, producers and publishers at all major Canadian media
outlets. She is a seasoned print, radio and broadcast specialist. Graduating Magna Cum Laude from Bowdoin College in Maine,
Si Si moved to Manhattan to study Film at New York University. Her strengths
lie in contextualizing relevant content for a broad audience. She's driven to
stay competitive and at the top of the market - commissioning exclusive
features and launching bold initiatives. | |
| Read More >> | |
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