Luxury Lifestyle Brand Nikki Beach Presents Exclusive Festival Parties

As a perennial Cannes Film Festival aficionado, the mere whisper of
the words "Nikki Beach" gets my heart rate up. There is nothing quite
like the modern day movable feast that is a night with Nikki Beach. As a lifestyle concept, the brand is synonymous celebrity, glamour, cool
vibes and spectacular venues.

Following seven successful years at the Cannes & Venice Film Festivals, exclusive lifestyle brand Nikki Beach is uprooting it's infamous film festival party hub from the beaches of the La Croisette to the roof terraces of Toronto. From September 10 through September 17, 2009, Nikki Beach will present eight days of the hottest movie premiere after-parties, press junkets and club nights during the
Toronto International Film Festival at The Roof Lounge of the Park Hyatt.

Located on the hotel's 18th floor, The Roof Lounge offers stunning city views and elegant décor, enticing visitors like Angelina Jolie, Brad Pitt and Charlize Theron in years past.

By day, movie industry VIPs can lounge, surrounded by Nikki Beach's sleek signature décor of white organic fabrics, natural woods from Vietnam and free flowing white linen curtains, while dining on platters of fresh gourmet cuisine and sushi for lunch and dinner (open from 12:00pm 4:00am.) By night, Nikki Beach will consist of glamorous movie premieres, and unique showcases from international artists and world famous DJs. A haven for celebrities and industry elite, Nikki Beach will undoubtedly add allure to an already highly anticipated event.

Over the past seven years, Nikki Beach at the Cannes & Venice Film Festivals have catered to an incredible clientele including Mariah Carey and Lee Daniels hosting a private dinner for their movie Precious, Woody Allen and Scarlett Johansson hosting the premiere party for their movie Match Point, the Trophee Chopard, hosted by Penelope Cruz and Sir Elton John, an Alicia Keys private concert, Natalie Portman and George Lucas' press conference for the latest Star Wars, The Valentino Cocktail party and many others. The high caliber fetes prompted international buzz including Vanity Fair, who
named Nikki Beach and Club Nikki at the 2009 Cannes Film Festival as two of the sexiest nightspots on the Riviera.

In 1997, Nikki Beach introduced the world to the ultimate beach club concept bringing dining, fashion, music and entertainment together. Over a decade later, Nikki Beach continues to make its mark in the world's hottest addresses and trendsetting locales, recently claiming the #1 spot in Travel Channel's World's Sexiest Beach Bars. The Nikki
Beach concept has transcended its international venues and grown into a global lifestyle company: a clothing line, Endless Summers by Nikki Beachwhich was launched at the 2009 Cannes Film Festival; Nikki Beach Music; a VIP Membership card and concierge program; Nikki Style Magazine; and a Hotel and Resorts Division with 14 new locations to
open starting in 2010. In its first year, the new Turks and Caicos Resort placed #2 on the Travel Channel's 21 Hottest Caribbean Escapes.

For more information on Nikki Beach, please visit www.nikkibeach.com.

By Si Si Penaloza, Editorial Director, WOMAN.ca

Si Si Penaloza
		About the author:
		Si Si has cultivated strong ties with editors, producers and publishers at all major Canadian media outlets. She is a seasoned print, radio and broadcast specialist. Graduating Magna Cum Laude from Bowdoin College in Maine, Si Si moved to Manhattan to study Film at New York University. Her strengths lie in contextualizing relevant content for a broad audience. She's driven to stay competitive and at the top of the market - commissioning exclusive features and launching bold initiatives.
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