Tue, May 22 2012

Kimora Kisses Baby Phat Bye-Bye

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The Model-Come-Entrepreneur Leaves Baby Phat After A Decade And A Half

After launching the brand over 14 years ago, fashionista Kimora Lee Simmonsshocks the fashion world with her announcement this week that she will be leaving her own company, Baby Phat.

The company that took sweatsuits from the work-out room to the sidewalk will not longer be headed by the woman that made it famous. Kimora, ex-wife of Russell Simmons, former model and author, said in statement that:

"It's time for me to move on and further expand my other businesses and create a new phenomenon. I adore all those who have faithfully been with me since the beginning. I'm forever dedicated to my family, fans and customers. My inspiration has always come from the fabulous women who have been with me through the years as we've grown from young party girls to power players! We're ready for our next journey together and we're taking a whole new generation of incredible young women with us. Girl power unite!"

An odd exit statement, if you ask us. We only wonder what she has lined up next.

Good luck, Kimora!
You go girl?


Style Lisa
About the author:

I love fashion more than life itself.  My mother says my first word was Gucci!  When I'm not sitting front row at FashionWeek, I'm blogging, reading and watching my favourite TV show, Gossip Girl.

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