Fashion forward at BOA Apparel

One of the many perks of big city living is discovering hidden gems in the heart of your favourite neighbourhoods, realizing that the cutest little boutique or the most delicious black bean soup you've ever tasted is right on the same street you pass every day to get to work. Better still is when those small scale treasures get people talking and are booming with success in no time.

For twin sisters Daphne and Offra Nissani, the launch of their North Toronto retail clothing store, BOA Apparel, was the launch of their fashion careers and a door swinging wide open to bigger and better opportunities to expand their business. With a penchant for today's hottest styles in their own original spin, BOA offers a selection of styles for women that range from business casual to party wear - and with price tags that won't send you sprinting in your stilettos towards the nearest exit. Voted by Toronto Life Magazine as one of the "Best Places To Shop In Toronto", they have opened up two additional locations in The Beaches and Oakville and have identified their target consumer as the "fashion forward, price conscious, urban chic female".

Not limited to a fashion exclusive missio statement, BOA is a breath of fresh air in retail with aspirations to be environmentally and socially conscious as they opt for paper in lieu of plastic, return all plastic hangers to suppliers, and offer custom made Canada Flag T's which are delegated in profit to an AIDS prevention program in Zimbabwe.

With a new season ready to kick in soon, there are some fantastic items at BOA that we suggest you check out right away. Pixie True jeggings are first on the list and absolutely perfect for the in-between weather temperatures of late summer and early Fall. A mash up of jeans and leggings, jeggings are a huge hit in cooler weather and BOA offers a sleek, skin tight pair that is sure to look hot with any short dress or long tee. If your priority status for shopping is more in the direction of accessories, check out the wide selection of high quality handbags, from structured with pockets to messenger bags, personal favourites can be found here and here. Red suede ankle heel booties are a must-have with red being the hot colour right now and ankle heel boots a fashion forecast prediction straight from the runway.

For the sake of your convenience, BOA Apparel is right on board with E-commerce and offers all of their products with the option of online purchase. Simply whip out your VISA or MasterCard and leave the checkout process to the click of your mouse. To start your shopping spree and get more information on BOA Apparel store locations and hours, visit them here.

Courtney Gilmour
		About the author:
		Courtney is a published writer, stand-up comic, and shameless Internet enthusiast. She holds a double bachelors degree in English Literature and Communication Media Studies, specializing in semiotic theory, however she doesn't get Shakespeare and has never won a game of Scrabble. Currently she lives in Toronto and works as a writer for WOMAN.CA.
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