App's Are The New Black

It's all about keeping up with the times!

Woman's retailer and international lifestyle brand Esprit is now jumping on the iPhone app bandwagon.

There is no doubt that mobile application's are nearly essential to any business model, and therefore it's expected that everyone and their mother will, at some point. develop an app.

The real question is how useful and practical will these apps be? Perhaps these apps are just the reflection of a company trying to "keep up" with their competitors? Regardless, it's the wave of the future and companies who are serious about staying current need to figure out how to continue their connection with the consumer.

The explosion of the smartphone market has made it even more crucial for companies to adapt and stay connected with consumers on a minute to minute basis. This includes tying in and accessing all their social networks at the push of a button.

Esprit's app offers a gallery, video, news, and a GPS storefinder which all links back to their Facebook fan pages, allowing die-hards to follow trends, campaigns, and socialize.

So for all of us out there who simply cannot LIVE without a constant connection to our local Esprit store (umm...?) the answer has finally arrived.

Would you download the Esprit app?

Hilary Lauren Fox
		About the author:
		Sometimes she's a redhead, sometimes she's a blonde. Some days it's H&M, and on other days, it's Chanel. What ever the mood, she is a woman who is passionate about the arts, fashion and social media. Born in Toronto, Hilary Lauren Fox is an only child to artist parents - mom was an illustrator and pattern maker, dad was a painter.  Rather then studying the arts as her parents hoped for, Hilary opted for a degree in psychology with dreams of working in a clinical setting. But after graduating she realized that the apple doesn't fall far from the tree and that the arts was in her blood, applying her education within the art and fashion world.
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