Michael Kors Talks Shop

If ever you have found yourself browsing the shops and have fallen in love with that designer handbag or those to-die-for boots that you simply swear were made for you, read on. There might be some truth in that.

The 14th annual WWD Apparel/Retail CEO Summit brings in a collection of editors from Women's Wear Daily and more than 200 global retail and apparel CEO's.

This year, they hung out for two days at The Plaza in New York City [Nov. 1st-Nov. 2nd] in what is known as an intense industry workshop, where attendees evaluate the market, exchange information and content, talk about interactive programming, and practice cooperative collaboration. Hopefully by the end, these fashion insiders can come to some conclusions about where retail has been, where it is now and ultimately, where it might be headed.

Who said retail was easy?

These days, a fickle consumer market keeps retailers and designers on their toes. The universal rule is keep the customer happy and give them a reason to come back. But knowing how to do that takes a veterans' knowledge from someone like American designer, Michael Kors.

I think everyone's in a huge rush. Don't try to be everything to everyone. Slow down, start small and then expand. The critically acclaimed woman's wear designer has a huge following. But how does he do it? To put it simply, Michael knows his woman. He knows who she is, what she wants, and how to dress her. Time and time again, he has provided a consistent line of quality and classic pieces.

Michael was candid in his talk, telling an attentive crowd how he truly grew up in department storesand that shopping was my after-school sport." It might seem silly, but it's these experiences that have helped to make Michael Kors the success he is today. Coupled with a true love for his customers, who he treats like "personal friends, he continues to revel in retail glory, an industry, some might say is on the brink. But not for Michael. His secret to staying current and relevant lies in being connected to his customers. Says Michael, If you can't think about and visualize what they want next, what they'll need next, guess what? You've lost the game.

Are you a Michael Kors fanatic? What designer are you loyal to and why? There might be more to that designer handbag than you think. So you see? It really was made for you.

Hilary Lauren Fox
		About the author:
		Sometimes she's a redhead, sometimes she's a blonde. Some days it's H&M, and on other days, it's Chanel. What ever the mood, she is a woman who is passionate about the arts, fashion and social media. Born in Toronto, Hilary Lauren Fox is an only child to artist parents - mom was an illustrator and pattern maker, dad was a painter.  Rather then studying the arts as her parents hoped for, Hilary opted for a degree in psychology with dreams of working in a clinical setting. But after graduating she realized that the apple doesn't fall far from the tree and that the arts was in her blood, applying her education within the art and fashion world.
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