Online Shopping At Its Best

If you live under a rock and don't know anything about the internet, here's a crash course Boutiques.com!

Google's first foray into the world of fashion launched on Wednesday to wide reception. What is it you ask? Basically, a giant fashion blog/shopping destination containing a bunch of mini blogs curated by celebrities (count Carey Mulligan and the Olsen twins among the few), fashion bloggers, designers, retailers and regular folk. It's a one-stop shopping experience for everything fashion.

Akin to Facebook (or I think so at least), Boutiques has a social networking component that connects you and said curators with world wide fashion. You can either like and follow your favourite online personalities, or create your own mini blog and amass a set of your own followers.

To put it lightly, the site will probably revolutionize the way we shop online. Through a process of visual technology and what style experts could convey to code writers about the nuances of fashion from colour and pattern to silhouette and what looks good together and what doesn't the developers accomplished an extreme specificity of searching.

Thanks to (what are probably super complicated) algorithms, each search returns exactly what you're looking for, twice fold. Included are additional choices inspired by designers or celebrity styles, and in a lot of cases, street-style photos of similar items to help you visualize what to wear it with.

Whatever you're looking for, the prefect item for you is but a refined click away. Unfortunately at the moment, the site only features ladies clothes and accessories sorry fellas. You'll have to do your shopping the old fashioned way.

But does this new, easier online shopping take the fun out of the hunt? On the one hand, if you're looking for something specific, this type of tool will prove invaluable I know when I see a celeb in a fantastic pair of boots or toting a I-would-KILL-for-that (literally kill) bag, I run to Google to figure out what it was. Usually those searches turn up something not even close and I'm left frustrated and unfulfilled. But then again, prowling through store after store is kind of a rush (scientists have claimed it's a great aphrodisiac).

Boutiques.com. Pro or con?

Hilary Lauren Fox
		About the author:
		Sometimes she's a redhead, sometimes she's a blonde. Some days it's H&M, and on other days, it's Chanel. What ever the mood, she is a woman who is passionate about the arts, fashion and social media. Born in Toronto, Hilary Lauren Fox is an only child to artist parents - mom was an illustrator and pattern maker, dad was a painter.  Rather then studying the arts as her parents hoped for, Hilary opted for a degree in psychology with dreams of working in a clinical setting. But after graduating she realized that the apple doesn't fall far from the tree and that the arts was in her blood, applying her education within the art and fashion world.
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