Wed, Feb 8 2012

L'Oreal Toronto Fashion Week Wrap Report

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LG Wins Hearts by Importing Maroon 5 and Agent Provocateur to the Hottest Party Nathan Philips Square Has Ever Seen

Crowd flocked in droves to see Joe Mimran's chic Joe Fresh line. Mimran walked runway with a style and savoir faire, a man at the top of his game. It's a sensibility and a lifestyle that anyone get excited about. For fashion-forward Canadian women, pairing a Joe Fresh seasonal blouse with a Dior pencil skirt and Balenciaga boots is a smart way to re-invent your high-end wardrobe.

Joe Fresh quality is distinct from other sellers of "fast fashion" like H&M and TopShop. It's simply fabulous stuff. It's hard to believe they're able to put out such a superb level of detailing and styling at this price point. It's a great Canadian success story - from the simplicity of the designs to the award-winning marketing campaigns to the clean way the merchandise is presented.


Si Si Penaloza
About the author:

Si Si has cultivated strong ties with editors, producers and publishers at all major Canadian media outlets. She is a seasoned print, radio and broadcast specialist. Graduating Magna Cum Laude from Bowdoin College in Maine, Si Si moved to Manhattan to study Film at New York University. Her strengths lie in contextualizing relevant content for a broad audience. She's driven to stay competitive and at the top of the market - commissioning exclusive features and launching bold initiatives. 

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