New Vegan Cereal Makes Headlines

Holy crap. There's a new vegan cereal and it actually tastes good. Oh, and it's called "Holy Crap". Intrigued? Us too.

Apparently a husband and wife duo from British Columbia have been drawing crowds ever since their genius concoction garnered praise from Boston Pizza restaurant chain owner, which turned into an offer of $120,000 for a 20 per cent stake in their company.

Creators Brian and Corin Mullins have combined a winning list of vegan and gluten free ingredients to cater to the health conscious, vegan, and celiac breakfast bunch. Chia, hulled hemp seeds, buckwheat, apples, cranberries, raisins and cinnamon make up Holy Crap and the appeal is in its balanced diet. A 28-gram serving of the cereal has 120 calories, six grams of fat, six grams of fibre and no sodium. High in calcium and antioxidants, it is supposed to be eaten with almond or soy milk and demands for the cereal are sky rocketing.

The pair appeared on CBC's Dragon's Den last week, a show inviting entrepreneurs to show case their inventions, and after just a few bites of Holy Crap businessman Jim Treliving was sold.

I don t want to hear any more, he told the Mullinses. I want to buy it.

More than 5,800 online orders have been placed since the show aired. And the orders continue to roll in, with the Mullinses hiring five new employees to handle the rush.

To order, visit their site.

It sounds healthy, but how appetizing is it really? Would you try a bag?

Courtney Gilmour
		About the author:
		Courtney is a published writer, stand-up comic, and shameless Internet enthusiast. She holds a double bachelors degree in English Literature and Communication Media Studies, specializing in semiotic theory, however she doesn't get Shakespeare and has never won a game of Scrabble. Currently she lives in Toronto and works as a writer for WOMAN.CA.
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