You're So Vain, I Bet You Think This Ad Is About You
Now that she's out of a job, Lindsay Lohan has to find a way to make some cash to keep her dealer from repoing her fake tanner and lip injections as payment.
But instead of donning a hair net and surly attitude behind the counter at McDonald's, she is suing the baby-loving ad men over at E-Trade for $100 million, alleging that they unlawfully encroached on the Lohan brand by having the gall to name the milkaholic tot in their talking-baby Super Bowl commercialget thisLindsay. The nerve!
We admire Lohan's commitment. When faced with a downward spiral, not everyone picks up and starts running downhill even faster.
The commercial depicts a baby apologizing to his baby girlfriend about not calling the night before. The girlfriend asks, and that milkaholic Lindsay wasn't over? Then baby Lindsay pops into frame to say, Milk-a-what? Watch the commercial here.
Lohan's lawyer, Stephanie Ovadia, executed a perfect tuck-and-roll off the back of the ambulance she was chasing and then alleged that Lindsay has single-name recognition like Oprah or Madonna and that E-trade is profiting off a parody of her life. They used the name Lindsay, Ovadia said. They're using her name as a parody of her life. Why didn't they use the name Susan? This is a subliminal message. Everybody's talking about it and saying it's Lindsay Lohan.
Wait. So, does this mean the other baby is really a lesbian DJ? Seriously, E-Trade implying that Lindsay's a boyfriend-stealing whore is practically a compliment at this point in her life.
The people who produced the ad said they just used a popular baby name that happened to be the name of someone on the account team. Translation: "HAHAHA! Oops, I laughed so hard I peed my pants a little."
Ovadia argues that E-Trade violated Lindsay's rights and used her name and characterization in business without paying or getting approval. She wants an injunction to stop the spots from running. Exhibit A, your honor! Let the record show that Ms. Lohan does often have a wet bed and diaper rash...
We could see LL's point if the baby in question was a ginger with suspicious powdered baby formula on its face, wearing no diaper and flashing the camera as it got out of its high chair. Otherwise, it's time to think of a new plan to pay off her debt.
And by the way, avoid referring to her as LiLo. She might try suing Disney next.
By Paige Muller
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