Wed, May 23 2012

The Stars Swag It Up at TIFF!

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Brands load up the lounges for celebs to take their pick (and get pampered) during Toronto's International Film Festival.

STOP 1: Tastemakers at the Intercontinental Hotel Yorkville

The ladies at rock-it Promotions have once again set up their stellar gifting suite where talent and VIPs (and some lucky media) are invited to shop the Fresh Goods on display and experience three interactive stations

So far the sightings have been hot!

True Blood star Ryan Kwanten, was thrilled to receive a bamboo T-shirt from GUATS and then picked up a white envelope Jessica Jensen clutch for his mom. Hello, sweetheart!

Allen Altman of Incendies and Above The Knee grabbed a Loves Legions Create dog tag-inspired necklace. He was also stoked to receive a seriously stylish pair of frames from Wescan Optical.

Katie Boland of Daydream Nation went wild for Damn Heels (ballet slippers that fold neatly into the teeniest of party bags) and matte Joe Fresh Beauty lipstick in Ruby.

Canadian starlet Kristin Booth was also thrilled to get a gorgeous Jessica Jensen clutch.

Freida Pinto adored the Swarovski-encrusted Loves Legions Strength necklace she chose the word strength because of the character she plays in the film.

Eco-conscious Jay Baruchel of Good Neighbours was keen on Keep Leaf's reusable shopping tote and coffee cup sleeves.

Colin Firth and Geoffrey Rush, both in town for The King's Speech, generously signed a Mattel board game. Martin Sheen, Minnie Driver,

Emilio Estevez and Josh Hartnett also signed off on the game, which will be available to purchase at http://www.vonality.com/mattel from September 21 until October 1 to raise money for SickKids Foundation.




STOP 2: AVEDA Experience Centre on Cumberland Street

Canada's only late night talk show George Stroumboulopoulos Tonight has teamed up with a high profile group of Canadian companies to create a distinctly Canadian' celebrity-gifting suite.

On offer are goods from iconic companies like Canada Goose, Roots, and Hudson's Bay Company, to independent and up-and-coming Canadian designers like Marika Brose, Gregory Allen Co, and Red Canoe. Several Canadian brands from the new season of CBC's popular show Dragons' Den are also participating in the lounge, including Beba Bean and Olivier Savonnerie. 

Some of the other treats include; clothing by Domino and Local Celebrity, accessories by Tilley Endurables, shoes by Ron White Shoe Company, Canadian inspired art by Joshua Jensen and Christine Flynn, skin care products like Glow-rious Glistening body Lotion and Hi-light Luminous Body Lotion from Cake Beauty.

 Celebs will definitely need their entourage to help carry all these goodies out!

 

 

STOP 5: RealTVfilms Social Media Lounge at Abode Nightclub

Time to get camera-ready! Celebs popped into the Peter Street location to nibble on bites from Grazie, receive massages, as well as makeup and expertly applied eyelash extensions by Winks Eyelash

 Boutique. Hair stylist Justin Rousseau from Brennen Demelo Studio was available to create stunning looks for interviews and the red carpet.

Upstairs, celebrities, actors and filmmakers were interviewed by Samantha Gutstadt for RealTVfilms and TCHAD Quarterly. Other gifts, from cozy rugs to cool guitars were also handed out.

 [Host of CBC Radio's, Jian Ghomeshi, receives a You Rock Guitar]


Sara Graham, Fashion Forward
About the author:

When Malcolm Gladwell talks about “connectors,” he’s talking about Sara Graham. This gal-about-town made her mark spending five years in (and out) of publishing as Editor-in-Chief of Canada’s top teen magazines Vervegirl and FUEL. During the out part she created, designed and managed all aspects of Sister Underwear – a collection that was not only embraced by the Canadian fashion network of buyers, media and the public, but enjoyed repeat orders from boutiques located in the U.S. Although no longer deep in the publishing or fashion trenches, Sara remains curious and connected via her insatiable appetite for culture and travel. Sara also continues to produce fashion shoots through Project, her brand management company.


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