Will Trendsetting Nicole Grow Her Brand With Baby #2?

"Better than winning an OSCAR."

This is what Joel Madden claims on his blog, regardless of the fact that he's never won such an award to actual compare experiences. But we'll congratulate him nonetheless as he and baby-momma Nicole Richie anticipate the arrival of yet another little one.

Joel and Nicole's 1-year-old daughter, Harlow Winter Kate Madden, came out as a rare winner in the celebrities-name-their-own-babies game, and is also the inspiration behind Nicole's accessories line, House of Harlow 1960. One can only assume that the new addition will inspire a shoe collection.
As should be expected, random celebs (Angie Harmon, the crush-worthy Zachary Levi, Paris Hilton's mom) have been chiming in with their best wishes and votes of confidence for the young parents. Intrepid reporters feel the need to ask the most awkward questions possible on the red carpet, specifically surrounding the pregnancies of others. Still, all signs point to a healthy, happy, ridiculously fashionable family unit ready to take on the world with the support of Hollywood's hippest.

Will Jessica Alba be next? Is the expanding brood the new trend? In a town of "more is more," one is never enough.