Aeroplan Eco Friendly Air Travel Green Movement WOMAN.ca

Show Your Love for the Planet with Your Aeroplan Loyalty Program

Not only can you do all your Father's Day shopping on Aeroplan.com, but you can contribute to carbon offsetting too! Aeroplan, Canada's premier loyalty marketing program, launched its Carbon Offset Program in 2007 another loyalty industry first designed for Aeroplan members to offset their carbon emissions generated by reward travel, and to help the company reduce its overall environmental footprint. From an environmental point-of-view, Aeroplan is making the right decision also the most rewarding. Aeroplan matches all miles redeemed for carbon offset credits by 20 per cent and transfer the total sum to the Carbon Reduction Fund, an independent, non-profit organization with the mission of funding only the highest-quality offset projects.

Aeroplan launched the Carbon Offset Program by contributing more than 2.5 million Aeroplan Miles to the Carbon Reduction Fund. Aeroplan's partners American Express and CIBC have also generously contributed to the program's launch, each donating 2 million Aeroplan Miles.

Aeroplan leads the way in leveraging their rewards program to reduce the environmental impact of our actions and activities. With the launch of Aeroplan's Green It Up Program, we have the option to reduce our environmental footprint and make a positive difference in greening up the world we live in.

Aeroplan also announced it has expanded its roster of eco-friendly non-air rewards, ranging from 7,000 to 160,000 Aeroplan Miles. This reward category, located in the Activities and Merchandise section of aeroplan.com, now includes housewares, games, fashion and travel accessories and even electric scooters. In other categories, online shopping has never been more engaging - with brands like Sony, Motorola, Apple, Bose, Bugatti, Lacoste, Michael Kors and Birks, the fun has only just begun!

Thinking about taking the perfect romantic getaway? Dreaming about getting a flat screen TV? Stop waiting to reward yourself. Combine your Aeroplan Miles with family and friends to reach the Aeroplan Rewards you want. When family and friends share their miles with youor vice versayou can redeem for gift cards, brand-name merchandise, a one-of-a-kind experience or the trip of your dreams. Yes, joining forcesfor milesis easy and rewarding.

Aeroplan's Carbon Offset Program

Aeroplan acknowledges that air travel is a source of global greenhouse gas emissions, and that their potential impact is severe enough that we all need to find ways to reduce them. At the same time, air travel is an important part of our program and significant reductions in flying are simply not possible for many of our members. This is why we have chosen to launch a carbon offset program, as part of our overall Green it up Program, allowing our members to offset their flight rewards using Aeroplan Miles.

When you voluntarily choose to offset the greenhouse gas emissions from your flight rewards, you send a powerful message that you acknowledge the potential impact of your activities and want to take action.

There are two ways to offset flight rewards using Aeroplan Miles. Members can either offset them when completing a flight reward booking online at aeroplan.com or redeem their Aeroplan Miles for carbon offsets through our online Activities and Merchandise catalogue. If you have enough Aeroplan Miles left in your account following your flight reward booking, the number of Aeroplan Miles needed to offset the greenhouse gas emissions resulting from your flight reward(s) are automatically calculated for you. Aeroplan matches the Aeroplan Miles you contribute by an additional 20%, transferring the total sum to the Carbon Reduction Fund. As Aeroplan is taking the extra step of matching your contribution by an additional 20%, we can together remove more emissions than were created by your air travel.

CO2 emissions are calculated on a per person basis. This is an estimate obtained by dividing the approximate total fuel used for a given flight by the estimated number of passengers. This number is then multiplied to take into account the additional climate-changing effects of jet fuel emissions at high altitudes. For the present time, Aeroplan uses a multiplication factor of 2.7, as recommended by the Intergovernmental Panel on Climate Change (IPCC).

About the Carbon Reduction Fund

The Carbon Reduction Fund is an independent, non-profit organization with the mission to seek out, help develop and secure credible, high-quality carbon offsets for the voluntary markets. www.carbonreductionfund.org.

By Si Si Penaloza, Editorial Director, WOMAN.ca

Si Si Penaloza
		About the author:
		Si Si has cultivated strong ties with editors, producers and publishers at all major Canadian media outlets. She is a seasoned print, radio and broadcast specialist. Graduating Magna Cum Laude from Bowdoin College in Maine, Si Si moved to Manhattan to study Film at New York University. Her strengths lie in contextualizing relevant content for a broad audience. She's driven to stay competitive and at the top of the market - commissioning exclusive features and launching bold initiatives.
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