Canadian Rocker Launches Eco-Friedly Denim Line

90's rock star Alanis Morissette has teamed up with current marijuana lover Woody Harrelson to create a line of eco-friendly jeans. Although denim is our decade's go-to casual wear, it was once a huge hippie-only statement. Their new line Reco Jeans carries on this tradition by being manufacured by 50% recycled denim.

Twenty percent of the world's annual pesticide use is used on cotton production, making organic cotton the way to go - but the problem is the cost. Organic is very expensive to produce and therefore to buy. This vegan duo has come up with a sustainable solution: 50% recycled denim is as strong as regular denim and eliminates waste that would normally end up in a landfill.

The fabric used by Reco Jeans is collected from various manufacturers odds and ends piles and then taken to a re-processing mill where it is broken down. The fibres are then spun into quality yarn and woven into strong fabric sheets and died indigo blue. The jeans come in a variety of gorgeous styles and look just as hip as your favorite designer denims.

Woody and Alanis both swear by their vegan-only diets. Now these two stars are turning our favorite blue jeans green!

Allison Smith
		About the author:
		Allison is a graduate student at Ryerson University in Toronto and the Green Editor for WOMAN.ca. She is a sometimes journalist who digs music and adventures. Her weaknesses include vegetarian food, men with beards and Ontario wines. She can be seen cruising the city on her bicycle, sipping organic coffee and dining at restaurants she can't afford. To Allison, the green movement has everything to do with moving towards a more natural way of life.
	Read More >>