Peter Freed Breaks New Ground on King West

Hot Canadian fashion meets the cool functionality of architecture in Freed Development's new project, Fashion House.

Paying homage to the neighbourhood, Peter Freed's group created a concept not seen before in North America.  Freed's creative team tapped 11 of Canada's top fashion designers to conceptualize a floor within the residence. The creative talents that went from runway to hallway included Smythe, Jeremy Laing, Beckerman, Jay Godfrey, Greta Constantine, Joeffer Caoc, Mikhael Kale, Shawn Hewson, of Bustle, Andy Thê-Anh, as well as accessory designers Dean Davidson and Jenny Bird.

Located on  King Street West at Brant, the development will be erected in Toronto's Fashion district. This collaboration with fashion designers restores some of the area's original industry as well as pushing the city's residential real estate market beyond the traditional.

I felt that we should celebrate Canadian design, the significance of Fashion District and create a one of a kind building to express this celebration of life, fashion and art states Peter Freed, founder and CEO of Freed Developments.

A 12th communal space is being held open to a public design competition, the winner of which will be given the same budget and opportunity to implement his or her design.  Both a panel of fashion and architectural experts as well as the online public will judge submissions.

The conceptual design boards were on display last night, giving the flavour for each intended design, but leaving the actualization open.  Each designer pulls from their personal design styles and mediums translating those into installations which will become the inspiration for the common area designs.

Accessory designer, Jenny Bird's  concepts included nest-like applications . They allowed a glimpse at the sculptural style in store for her space.

Freed Developments has built a reputation as a cutting edge property development company.  As the real estate market, in particular condo and urban development markets, shift to deal with the times, it will be innovative thinking like this that separates Freed from the pack. 

.

  By Melissa Davis

Melissa Davis, Your Designer Friend
		About the author:
		Melissa Davis is Your Designer Friend.  As the founder of the first exclusively online interior design firm, she brings you a complete interior design, renovation and shopping experience at designerfriend.ca.  Prior to launching YDF, Melissa helped build a successful interior design firm servicing commercial, hospitality, residential and retail clients across Canada and the United States for more than 13 years.  An avid design and art blogger, she offers a current and approachable perspective on the rapidly expanding design and decor industry.
	Read More >>