Lights, camerasmile! Crest Whitestrips hosted the official red carpet premiere of He's Just Not That Into You at LA's Grauman's Chinese Theatre this past Monday. The New Crest Whitestrips Advanced Seal, the most advanced innovation in teeth whitening technology, made its debut at the world premiere and after-party.

Apart from making a special guest appearance in the film, Crest Whitestrips rolled out the red carpet as the platinum sponsor of the official after-party, presenting a star-studded red carpet including the A-list cast: Jennifer Aniston, Ben Affleck, Drew Barrymore, Scarlett Johansson, Jennifer Connelly, Ginnifer Goodwin, Bradley Cooper.