Wed, Feb 8 2012

Natural Defense: Prestige Pet Food Leverages Science to Protect Well-Being

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As you can see from the gorgeous branding, this isn't Benji's dog food! This is a cutting-edge diet for modern dogs. As people take strides to maintain optimum health, they are looking to provide those same options to their pets. It's all about enjoy a quality, long life together. WOMAN.ca is a big fan of Natural Defense Brand range of dry food and healthy snacks prepared with some of nature's most beneficial extracts, scientifically proven to support a dog's well being. Marigold, green-lipped mussels, flaxseed and green tea all well known ingredients to aid in your physical well being, so why not your beloved pet?

Recently launched, Natural Defense is the latest development in canine nutrition that features some of nature's most beneficial ingredients and extracts scientifically proven to support the well being in five key areas for dogsimmune system, joint health, digestive system, oral health, and skin and coat health.

Developed by an expert team of veterinarians and pet nutritionists and manufactured in Canada, the entire Natural Defense product line features a variety of natural extracts plus vitamins, minerals and other trace nutrients to give your dog's diet a boost. Free of artificial colours or flavours, Natural Defense products come in an adult dry formula as well as in three healthy snack varieties which, when fed regularly, provide an added level of defense to a dog's oral, digestive and joint health.

With the Natural Defense brand we have provided dog owners with a scientifically-proven, natural approach to proactively support their pet's well-being and overall health, said Sandra Hinojosa, product development manager, Mars Canada. One example of improvement we saw during our initial trials were dogs that had regained their playfulness and energy levels after six weeks of daily feeding of Natural Defense Joint Health snacks and were once again able to undertake normal activities like running, jumping and climbing stairs.

Key areas of health for dogs

The development of the Natural Defense brand addresses the growing consumer demand for pet food that features natural extracts scientifically proven to proactively support the areas of health that are of primary concern to dog owners.

As many of us strive to remain fit and active as we age, we are also looking to ensure our pets will age gracefully with us, so they can enjoy as much as possible, the vitality and vigour they had as puppies throughout their life said Hinojosa. As with humans, there has been a significant movement from reactive to a proactive approach to promote pet health and wellbeing. By feeding products like those in the Natural Defense product line-up, we can take a proactive approach to our pet's health with products that leverage science and nature to help protect them.

Natural Defense premium dry dog food and healthy snacks leverage some of the most well-known and documented ingredients to help aid in dog well-being and quality of life in key areas:

Immune Health - Marigold extract, vitamins E & C and taurine provide an added level of defense against everyday challenges to the immune system

· Marigold has been valued for centuries as a powerful antioxidant that also supports eye health

· Vitamin C acts as an antioxidant to help boost immune function and enhance iron absorption

· Vitamin E, an immune enhancing antioxidant, helps protect the skin

· Taurine, known for its antioxidant activity, helps stabilize cell membranes

Joint Health - Omega 3 from flax seed plus glucosamine, a natural component derived from shrimp shells, supports fundamental joint care protection

· Omega 3 helps preserve joint lubrication by protecting the synovial fluid and membranes which provide a cushion-like protection to joints

· Glucosamine is a key building block for joints

Digestive health - Whole wheat, barley and sugar beet pulp promote optimal digestive health

· Whole grains and fibers are a great source of carbohydrates, which provides energy needed for dogs to be active

· The combination of grains and fibres in Natural Defense Premium Dry Food provides dogs with an optimal balance of soluble and insoluble fiber to promote proper digestion and help protect their health

Oral Health - Myrtle leaf and green tea extract are natural botanicals that help support oral health

· Myrtle is proven to help manage bacteria associated with plaque formation which promotes healthy gums

· Green tea helps promote fresh breath

For years, we've educated humans on foods that have a beneficial effect on health, and how eating a variety of nutrient-rich foods can support overall health and wellness, said Amy Snider-Whitson, a food and nutrition trend expert. It comes as no surprise that we're seeing these same natural extracts, such as flaxseed, barley, vegetable oils and green tea, benefiting dogs in a similar way and helping owners proactively promote protection for life.


Si Si Penaloza
About the author:

Si Si has cultivated strong ties with editors, producers and publishers at all major Canadian media outlets. She is a seasoned print, radio and broadcast specialist. Graduating Magna Cum Laude from Bowdoin College in Maine, Si Si moved to Manhattan to study Film at New York University. Her strengths lie in contextualizing relevant content for a broad audience. She's driven to stay competitive and at the top of the market - commissioning exclusive features and launching bold initiatives. 

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Garbage, Garbage, Garbage...It saddens me that the people at Natural Defense try to market this as premium dog food. Don't be fooled by nice packaging and a slick website, this food is complete crap.

CHICKEN MEAL, BREWERS RICE, GROUND CORN, WHEAT, GROUND BARLEY, CORN GLUTEN MEAL, DRIED BEET PULP

Are you kidding me???? Ingredients are disgusting to anyone that knows a thing about dog food. Natural Defenses should be shut down for lying to the public.
matt , August 30, 2010

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