You're a girl, so you like pink, right? Not necessarily. We ladies like all kinds of colors, but you wouldn't know it based on how companies try to advertise to us - and according to The Wall Street Journal, "pinkvertising" isn't doing anyone a favor.
When you think of ads that use pink, it's hard to not think about that little rose-color breast cancer awareness ribbon. Sure, gals are more prone to breast cancer, and it's a disease that affects millions of us every year. But trying to raise awareness with pink - and therefore associating the disease with womanhood - actually causes us to underestimate our own risk.
"A series of six experiments demonstrates, the authors [of a study in The Journal of Market Research] say, that emphasizing gender in those ads might actually lower a woman's perceived risk for breast cancer, make her give less to gender-specific cancer charities and even make her less likely to remember the ads," explains Katherine Hobson of the WSJ.
So advertisers would actually do themselves a favor by making ads more gender-neutral - and trying to appeal to women with colors other than pink.
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